SME Assistance


Resilience seems to be a bit of a buzz word at the moment.  I found this quote on the internetBusiness resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business operations and safeguarding people, assets and overall brand equity. … Business resilience planning is sometimes referred to as business continuityContinue reading “Resilience”

What’s the difference between Features and Benefits?

If you’re not careful in creating your marketing copy, you may inadvertently end up with features laden descriptions of your products or services. This can be unfortunate, in that most clients and customers will base buying decisions on the benefits they perceive the product or service to provide, not its features. Most of us haveContinue reading “What’s the difference between Features and Benefits?”

10 Tips to make running your business easier and more profitable

In my travels around businesses in Dorset I sometimes find there are small changes business owners can make that can make a big improvement in the way their business runs and the profits they make. I thought I’d share a small section of them with you . . . . .  
 Know where you are goingDo you get in yourContinue reading “10 Tips to make running your business easier and more profitable”